And the winner is ... not Durango. But close – Outside magazine recently named us its runner-up as the “Best New Adventure Hub.”
According to the Outside authors, the distinction is intended to offer a guide “life-changing experiences.”
Tourism officials in Durango said the mention is notable.
“Outside is the perfect magazine for Durango,” John Cohen, executive director of the Durango Area Tourism Office, said in an interview Friday. “The readers of the magazine are more apt to visit Durango – we’re a good destination for that readership.”
Outside’s April 2012 edition put Durango second behind Lake Wanaka in New Zealand. Awards were given based on information from travel writers and correspondents from around the world, according to a news release from the Durango Area Tourism Office.
“It’s going to benefit our tourism definitely,” Cohen said. “The mention in a top-tier publication spreads national awareness.
“Overall, its good for the entire community.”
Outside’s article praises the diversity of Durango’s recreation options.
“Within an hour of town, you can ski spring corn, nordic-ski around an alpine lake, kayak the Animas River, catch fat trout, hike a thirteener, ride 10,000-foot passes on a dizzy-making scenic byway, and mountain-bike blue-ribbon singletrack,” the article said. “The populace is uniquely devoted to the pursuit of fun.”
This isn’t the first time that Outside magazine has featured Durango. In October 2011, the publication named our town “The Next Big Thing.”
Other notable outlets that have mentioned Durango recently include the website for National Geographic, which featured the Iron Horse Bicycle Classic as one of its “10 Amazing Races in Amazing Places.”
Renowned travel writer Patricia Schultz dubbed it one of seven “undiscovered” cities to “see before you die.”
In February, Skiingmag.com named Durango its No. 1 “Dream Town.”
The article said Durango isn’t just a ski town, but “a mountain-biking, kayaking, rock climbing, fly-fishing, hiking town with nearby access to some of the best skiing in the U.S.”
Anne Klein, spokeswoman for the Durango Area Tourism Office, said the frequent mention of Durango in national publications gets the word out about what a gem it is.
“Being called a ‘hub’ is a pinnacle of what we’ve worked for as a community,” Klein said. “We’re very happy.”