Collaboration maximizes tourism efforts

April’s Inaugural Southwest Tourism Summit brought together more than 200 members of our local, regional and state tourism industry. Two packed days of seminars, presentations and networking resounded the message that collaboration is the key to better serve our regional tourism interests.

Al White, director of the Colorado Tourism Office, and his staff members introduced new branding for Colorado’s tourism industry and reinforced the opportunities available for our local businesses to partner on statewide tourism programs and initiatives.

You can list your tourism-related business or event free on It is the primary call to action for the Colorado Tourism Office’s advertising campaign, and listing your business or event on the site is a great way for travelers to include you in their itinerary.

Connect with Colorado’s social-media channels including Facebook, Twitter, Pinterest, FourSquare, YouTube and Flikr. Social media is always a great way to share real-time information with Colorado’s travel audience.

Members of the Durango Area Tourism Office shared free partnership opportunities that include public relations, marketing, social media and listings on

We are always looking for information about events, specials and tourism-related business updates. We invite you to share your news with us.

While Mother Nature flirts with spring, it’s a great time to review these opportunities to partner with Colorado and DATO for a successful summer. John Cohen is executive director for the Durango Area Tourism Office. DATO is a nonprofit group that aims to boost visitation and overnight stays in La Plata County. DATO is funded by a tax collected from lodging in Durango and La Plata County.