Radio veteran: Rock music is our history

After 32 years working in the Los Angeles radio market, Bob Griffith came to realize that rock music was more than just a passing fad.

“I said, ‘What if we did a take on the effect of rock music and how it affected generations from its inception to today?” Griffith said of his first Durango public appearance since moving to town eight months ago.

Griffith befriended a neighbor who was president of Unitarian Universalist Fellowship of Durango, who in turn invited the music industry veteran to speak to the organization’s members and guests.

“I’m a secular guy – spent lots of time in Catholic school – but he said, ‘This isn’t a religious focus.’ I found the people so welcoming and friendly so we make it part of our social life,” Griffith said.

He will stage his multimedia presentation “A Perspective on the Evolution and Legacy of Rock Music & Its Impact on American Generations” tonight at the UUFD. Griffith will ask and answer questions about the effect of rock music on American generations including the G.I. generation, the so-called “Silent” generation born during the Great Depression, the Baby Boomers, Gen-X and Millennials. One of the big questions is, did rock music lead or merely follow American culture in the 20th century?

“When you take a look at the influence this music had on society, I’m not sure which led,” Griffith said. “There were substantial societal changes that rock music played a major role in, but based on historical cycles. The upcoming generation always wants to make their way with their own value system – what I was amazed by was that the ’60s happened three or four times in the past.”