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Water conservationists target millennials

New website aims at educating Coloradans on the value of H²0
Water conservation advocates are taking their message highlighting the value of water to millennials.

DENVER – Water conservation advocates in Colorado are targeting millennials with a campaign that aims at educating them on the value of water.

A new website, LoveColoradoWater.org, has been launched by Colorado WaterWise, a statewide group that advocates for water conservation. The website is part of the “Live Like You Love It” campaign, which aims at delivering a consistent message about the value of Colorado water and the need to conserve.

“By pooling funds and resources and streamlining messaging, we can collectively make a much bigger splash in educating Coloradans about the one thing no one can live without – water,” said Alyssa Quinn, Colorado WaterWise board co-chairwoman. “I encourage any water utility, business, recreational interest or organization to be a part of this important campaign and message.”

Research has shown that many millennials in Colorado don’t understand the value of water or how it gets to their tap. LoveColoradoWater.org will serve as a hub for information about how to conserve and care for water.

The website includes facts about how Coloradans receive their water, tips on conserving indoor and outdoor water and pointers to protect water quality.

Organizers are hoping to brand the campaign with support from utilities, companies, government agencies and organizations looking for ways to communicate with the public about water.

“Our goal is to see this logo on every snowboard, river raft, business door, restaurant menu, bathroom mirror, car wash and utility bill in the state,” Quinn said. “It is a universally positive message that everyone supports.”

pmarcus@durangoherald.com



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