ALBUQUERQUE – New Mexico Gov. Susana Martinez rolled to a second term Tuesday, furthering her national reputation as a Republican who can appeal to Hispanics and voters who cross party lines.

Martinez quickly established herself as a rising GOP star four years ago when she became the first female Hispanic governor in U.S. history. She used her political prominence to tap into a national GOP fundraising base and vastly outspend Democratic challenger Gary King, a two-term attorney general who is the son of New Mexico’s longest-serving governor, the late Bruce King.

King’s campaign never gained traction against Martinez despite the state’s weak economy and nagging social problems, such as the nation’s second-highest poverty rate.

Martinez has positioned herself as a fiscal conservative with a moderate streak on certain social issues. Her administration expanded Medicaid, which provides health care to the poor, under terms of President Barack Obama’s national health-care overhaul.

But she’s drawn criticism from social-services advocates for imposing work-related requirements on food-stamp recipients despite the state’s weak job market. Immigrant-rights groups have battled with Martinez over her proposal to stop the state from providing driver’s licenses to immigrants who are illegally in the country.

Unlike GOP governors in some other states, Martinez has refrained from pushing polarizing political issues such as a ban on late-term abortions, a right-to-work law or ending collective bargaining for public employees. However, educational unions oppose the Martinez administration’s teacher evaluation system that relies heavily on student performance on standardized tests.