Signs and images can be a way to get around an unfamiliar place...or they can be more.
A brand and logo "can help you tell your story as a community," consultant Kristin Cypher told participants in an Ignacio branding and marketing meeting on Tuesday night.
"You are a blend of cultures," she told the dozen or so participants meeting at the Ignacio ELHI, a former elementary school building now used as a community and education center. "You are people coming together."
The Town of Ignacio has hired Cypher and C+B Design of Denver to help create the branding effort, with funds from a state grant. Bayfield started a similar effort last year.
Cypher showed participants eight designs on Tuesday and asked everyone to pick their three favorites. Many of the designs have a mosaic look and feel to highlight the community's Southern Ute, Anglo and Hispanic heritage.
Cypher will be attending San Ignacio Fiesta next weekend to seek more public input, and the designs also will be displayed at the Ignacio Community Library, Farmers Fresh Market, and in the ELHI building. Viewers also can comment on the project's facebook page at http://bit.ly/2vEu8p4<URL destination="https://www.facebook.com/Ignacio-Branding-Marketing-Signage-Plan-1792045401061589/.%0D">.
</URL>The participants liked one of the suggested slogans, "Ignacio: Discover our culture."
That could be expanded to focus on different facets of the community, such as parks, schools and shops, said Alison deKay, an Ignacio Town Board trustee.
A final design plan and discussion of upcoming steps will be held from 9 a.m. to 7 p.m. on Oct. 10 at the Ignacio Community Library.
