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Circus clings to broken business model

Families who care about animals want no part of circuses that force them to perform. But instead of modernizing by featuring only willing human performers, Jordan World Circus (Herald, June 1) clings to a broken business model.

Because it no longer holds an exhibitor’s license from the U.S. Department of Agriculture, the circus leases the animals it exploits. Larry Carden, whose elephant act is touring with Jordan World Circus, was charged with abusive behavior toward an elephant after he reportedly stuck a heavy, steel-tipped bullhook into the animal’s mouth to force him offstage.

When it was licensed, the circus was cited numerous times for failing to provide veterinary care and other necessities. It waited a month to treat a malnourished tiger that had a fractured leg and forced another tiger that was sick to perform.

Jordan World Circus also puts the public at risk: An elephant was giving rides to children when she knocked down and repeatedly kicked her trainer, causing one child to fall off. In another incident, an elephant escaped and was recaptured in a busy downtown area.

As Ringling Bros.’ closure attests, circuses that exploit animals for “entertainment” are dying out. If Jordan World Circus won’t look at the writing on the wall, we can make sure it does by refusing to buy tickets.

Craig Shapiro, PETA Foundation

Norfolk, Va.