Bayfield town trustees did a change-up Tuesday evening from their preferred town branding image and tag-line.
They liked a new version of the crescent moon and shooting star image that they had preferred at their May 17 meeting (as reported in the June 3 Times), and they switched back to the tag-line of "Where stars shine bright" instead of "Real people, real living."
Mark Vogel from Avant Marketing presented the new option with two pine trees silhouetted in the foreground, hills and starry sky in the background. It doesn't show the valley in the middle, as the May 17 version did.
"I come from a small town," Vogel said. "We assume a lot, the values we have, the things we can experience. I've also thought twilight is the most peaceful time. The time where Bayfield becomes the center of the universe, where stars shine bright. It's all the successes and accomplishments of the community. One of the things we heard in the interviews is most people have a lot of pride in the community, but they don't feel they're getting the respect."
As for the darkness of the image, he said, "There's a richness to this that elevates the brand of Bayfield."
Audience member Jackie Morlan, who has been involved with the branding effort, said, "The tag-line of 'Where stars shine bright' says so much about our town." There are state championship athletes, people who do big things, she said. Plus, "We can see the stars much better here than in Durango."
The five trustees present agreed on "Where stars shine bright" and the new version of that scene.
In other action, trustees agreed with Town Manager Chris La May that it's appropriate to seek new proposals from providers of various contract services after three years. They voted to re-advertise any contract more than three years old.
"It's been my position that if it's not broken, don't fix it," La May said. "But there could be a need to make sure we're still getting competetive pricing."
He proposed doing them one at a time to avoid staff overload, and to start with building inspection services, then engineering.
Mayor Matt Salka agreed, "Anything older than three years should be looked at."
Some of them, such as IT services, should be looked at during annual budget preparation, trustee Matt Nyberg said.
In other action, trustees approved an ordinance requiring backflow prevention devices on water service lines for any commercial, industrial, or multi-family residential building, also for single family homes that are hooked onto a raw water irrigation system. An earlier version of the requirement was passed in 2012.
It's to make sure the town is in compliance with state drinking water provisions, La May said. "If we don't come into compliance, the State Department of Health will come down on us." The ordinance codifies the state requirements. Information will be on the town web site, www.bayfieldgov.org. No one commented at a public hearing on the ordinance.
In his written staff report, La May said, "The Public Works Department has begun conducting surveys of all non-residential buildings to determine if backflow prevention devices exist. If no backflow prevention device exists and is required, staff will provide the building owner 120 days to install a reduced pressure zone backflow assembly. If building has a backflow prevention device installed, then property owner will need to assure the device is tested annually and reports provided to the Town. Upon completion of non-residential, staff proposes to survey residential properties that have non-potable irrigation, boilers, or fire suppression systems and begin seeking compliance."
