The city of Durango has launched the Durango Cares! campaign to promote mask-wearing to support community and economic health as the city navigates COVID-19.
In the initial phase of the campaign, Durango Cares! ads will begin appearing on social media, Durango Transit vehicles, Durango Government Television, advertisements, local businesses, sidewalks and more. In the coming months, the campaign will expand to include virtual and socially distanced in-person events.
The campaign was inspired by the “grit” embodied by the people of this historic Western town.
“Mountain town people have the particular ability to endure the hard times because the good times are just so good,” said Durango Mayor Dean Brookie. “Harsh winters, fire-scorched summers and good old-fashioned hard work are just the facts of life when you live in a place as special as Durango.”
The city’s operations are a direct result of statewide mandates surrounding COVID-19 protocol. If La Plata County reaches Level Red (severe risk) on the state’s COVID-19 dial, businesses must close indoor seating. The county recently moved to Level Orange (high risk), which allows indoor seating at 25% capacity. The goal of the Durango Cares! campaign is to help the community maintain Level Orange, with sights set on achieving Green status and the ability to reopen at higher capacity.
“One reason why I love living in Durango is because we care about each other and the community as a whole,” said Mayor Pro Tem Kim Baxter. “For me, the Durango Cares! campaign expresses that feeling and encourages residents and visitors to support the health and vitality of each and every one of us.”
Durango businesses, organizations and community members can access Durango Cares! materials in digital and printable formats at www.DurangoGov.org/DurangoCares.
For more information about city programs supporting businesses during the pandemic, visit www.DurangoGov.org/covid19.
