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Days Inn on north Main Avenue is getting a new look and name

Owners decide to gear new brand toward outdoor community
The Days Inn at 3030 Main Ave. will go by the name Boundary by Terra Vi, under the same ownership, starting in the fall of 2024. It will be a hotel marketed for outdoor enthusiasts. (Tyler Brown/Durango Herald)

Renovations and a name change are coming to the Days Inn by Wyndham on north Main Avenue.

The hotel, which has been closed for the last few months, will reopen in the fall of 2024 under the name Boundary by Terra Vi. The hotel was purchased by the Hansji Corporation in 2022. It will be the very first Boundary by Terra Vi location.

“The property will undergo a complete revitalization, embracing the spirit of Durango and reimagined as a haven for today's explorers,” said Hansji Corporation Vice President of Operation and Technology Fred Brown in an email.

It appears marketing lodging toward outdoors-minded people is becoming a trend, especially for hotels along Main Avenue.

In 2022, Motel Durango underwent renovations to convert some rooms into hostel rooms. The idea was to garner interest from those who have more interest spending time in the wilderness than in their hotel room.

“While providing a launchpad for local adventures like scaling mountain peaks, rafting roaring rivers, or exploring historic Main Avenue, Boundary is far more than our newly renovated rooms and re-greened parking area soon to be covered in plantings and trees,” Brown said.

The hotel continues to compete with the numerous other lodging options located along Main Avenue. As of Sunday, there are seven lodging options north of the intersection at Main Avenue and East 15th Street, excluding Boundary by Terra Vi.

Brown said the hotel will include a richly designed living room with craft bar, food and makerspace, a large, naturally lit and mindful movement room, a terrace featuring a waterfall, a hot plunge pool and fire centered seating area.

“Responsible stewardship is woven into the fabric of our actions, we seek to meaningfully join and enhance our local communities, we invest in energy-efficient practices and partnerships with conservation organizations, we source as locally as possible and select partners who share our stewardship mindset. At Terra Vi, we know there are many reasons people are drawn to nature,” he said.

The hotel industry is still recovering from pandemic turmoil. Occupancy across the country sat at 63% in 2023, according to the HVS Global Hotel Industry.

That number is 3% lower than pre-pandemic levels, but 2024 is expected to bring the hotel industry back to where it was before COVID-19.

tbrown@durangoherald.com



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