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Durango BID Holiday Rewards Program attempts to compete with last year’s record

Shopper incentives produced over $140,000 in local spending in 2022
The Holiday Rewards Program starts Friday during Local First’s Noel Night event. (Jerry McBride/Durango Herald file)

The Business Improvement District’s holiday rewards program is returning to Durango.

The rewards are an incentive program geared toward making holiday shoppers think about buying local during the holiday season.

The BID has amped up the incentives this year, including a variety of different options at its Singing with Santa event on Friday. That included a scavenger hunt that led shoppers to multiple downtown businesses and the Holly Jolly Gift Card raffle.

But the holiday rewards program has become a downtown staple this time of year.

This year, the program kicks off on Local First’s Noel Night on Friday.

All purchases at eligible BID and Durango Chamber of Commerce member businesses will qualify toward earning rewards in the form of gift cards.

To earn rewards, shoppers must submit up to 10 receipts from BID or Chamber businesses.

The program works as follows:

  • Spend $200, get a $25 reward gift card.
  • Spend $400, get a $50 reward gift card.
  • Spend $750 or more, get a $100 reward gift card.

“Our Holiday Rewards Program grew almost 10% from 2021 to 2022, injecting nearly $150,000 into our local economy last holiday season,” said BID Executive Director Tim Walsworth in a news release. “We’re excited to see how big we can grow it this year to continue to bring real revenue to BID and Durango Chamber of Commerce business members and the community as a whole.”

There are 250 total reward gift cards across all reward tiers that are awarded on a first-come, first-serve basis. Shoppers are encouraged to submit receipts as soon as they have attained their desired spending level.

In 2022, the program produced its best-ever year, generating a total of approximately $147,677 in local revenue. The smallest purchase out of the 811 receipts was $25, and largest purchase was a whopping $12,124.50. The average amount spent to qualify for the reward was $421.71.

“Shoppers should take a few minutes to read the rules on our website to make sure a purchase is eligible and to be sure they are submitting it correctly,” said Tanya Clegg, BID’s director of marketing. “There is a search tool where shoppers can enter a business name to quickly determine if it is an eligible business.”

To learn more about the Holiday Rewards Program, visit downtowndurango.org/Holiday-Rewards.


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