Alli Cloyd started making tallow-based skincare products to help her family, but that undertaking evolved into a business: True Radiance.
“Our son had eczema, and it really helped him feel a lot better with it,” she said. “I gave it to friends and they all loved it, so it just kind of organically grew.”
True Radiance’s products are all moisturizers made from beef fat sourced at local farms. They include body butter, lip balm and a “skincare product for the sun.” Cloyd said she’s careful about how she describes that last one because of naming regulations, but said, “It works really well to help with sun healing.”
She said the products, which were made in Mancos until her family relocated to Durango this spring, are all-natural and part of an effort to use the whole animal.
“I don’t add any fragrances or anything, so it’s really good for sensitive skin,” she said.
Cloyd said she has a background in herbalism and worked in the world of CBD for a time.
“I’ve just been like an earthy woman,” she said. “I really love to utilize what the Earth has to offer for us.”
She said she thinks people should keep an open mind about skincare because the skin is our largest organ.
“I think that it’s really important to take care of our skin in a good way that’s actually going to feed it and help it stay hydrated,” Cloyd said.
ngonzales@durangoherald.com
