When it comes to the lottery, by design, most of us are losers, parting with hard-earned money in the statistically preposterous hope of winning big.
But with a new marketing campaign, the Colorado Lottery is aiming to reassure losers that their perennially poor financial judgment is to the state’s greater good in the long run, if to their own detriment in the short run.
During the last 31 years, the lottery has returned $2.5 billion to Coloradans by funding state parks, recreation, open spaces, conservation education and wildlife projects.
According to a news release, “This summer, the Lottery will promote awareness of ‘Where the Money Goes’ and the positive effects associated with those funds. From rural community playgrounds to Staunton State Park near metro Denver, the message is many recreation areas and activities enjoyed by Coloradans every day are made possible by Colorado Lottery dollars.”
The release continues:
The Lottery is also proud of four new scratch tickets called “Where the Money Goes.” These $2 scratch games feature graphics related to each of the four beneficiary agencies that distribute Colorado Lottery funds throughout the state; Great Outdoors Colorado, the Conservation Trust Fund, The Colorado Division of Parks and Wildlife, and Building Excellent Schools Today.
