Mobile sales help boost Cyber Monday
NEW YORK – Shoppers spent more than $3 billion online this “Cyber Monday,” making it the biggest online shopping day ever.
Research firm comScore said shopping by phone, laptop or tablet jumped 21 percent to $3.11 billion Monday, fueled by a 53 percent surge in spending via mobile devices.
The 10-year-old shopping holiday has lost some of its luster as retailers start sales even earlier than the traditional Thanksgiving and Black Friday sprees. Yet “Cyber Monday” has become engrained in the minds of enough shoppers and it endures as the top online spending day of the year.
“Despite some talk of Cyber Monday declining in importance, the day’s historical highs and continued strong growth rates confirm it is still a hugely important shopping event,” said comScore chairman emeritus Gian Fulgoni.
Associated Press
