The new in-town

Purgatory Resort purchased the building at 2615 Main Ave., formerly the site of Hassle-Free Sports, in 2016, with the intention of making it the company headquarters not only for Purgatory Resort, but for the four others belonging to James Coleman, including newly purchased Hesperus Ski Area, Pajarito Mountain Ski Area, Arizona Snowbowl and Sipapu Ski & Summer Resort. Construction of the corporate offices and community space will be completed in two phases in 2017.

The corporate headquarters are currently in Bodo Industrial Park.

Friday’s opening was a “soft opening,” Purgatory said. The store offers Purgatory logo apparel, full-service ski and snowboard rentals, a tuning shop and a ticket office.

“For Durango locals and visitors alike, Purgatory Sports’ new Main Avenue location will streamline skiing and riding prep,” Purgatory said in a news release announcing the opening, “allowing guests to get fitted for boots and rental gear, grab essential accessories, plus get lift tickets and Power Passes on their way up to the mountain.”

Power Passes allow purchasers unlimited skiing at the five ski areas plus up to three days at each of 20 partner ski areas, including two in Europe.

abutler@durangoherald.com