As we transition from fall to winter, the holidays are upon us. It’s the perfect moment to reflect, not just on our own good fortune, but on our community systems that makes this a great place to work and live.
Durango thrives because we choose to invest locally; collectively we choose to support the local businesses and nonprofit organizations who serve our region. From art and science to recreation and youth development, our nonprofit sector is vast and deep. These nonprofit organizations represent the values of our community.
Durango’s business vitality can’t be measured by traditional economic metrics alone. Our quality of life lies in what we choose to prioritize. We enjoy access to an inspiring science museum, a vibrant art center, youth programs, music and theater schools and bike and ski programs that keep kids active and safe. These aren’t just amenities, they’re assets. They directly impact a business’ ability to attract and retain talent. They are a valuable piece of our economic ecosystem, made possible by deliberate support and a shared belief: When everyone gives a little, our community gains a lot.
You can see this mindset in action every day: in the volunteers coaching youth sports, the donors stocking food banks, the mentors guiding Fort Lewis College students and the stewards maintaining our trails. It takes vision and generosity to build a community that reflects shared values and ongoing effort to sustain it.
I’m proud to be a member of this community. A community that is known for showing up to support the folks that need us most. A recent example of that is highlighted in the work of the Good Food Collective, supporting local food banks when SNAP benefits were delayed because of the government shutdown. That kind of responsive, community-rooted leadership is what defines us.
During the holidays, it’s important to remember that these essential services don’t run on goodwill alone. They rely on community support to stay strong. Whether it’s funding for students struggling to stay in school, resources for families relying on food banks or donations to protect our outdoors, every contribution counts.
The Community Foundation Serving Southwest Colorado connects individuals, families and businesses with causes that matter across our region. This year, I invite you to visit swcogives.org and find a nonprofit that reflects your values. Discover the organizations that keep our trails open, our arts accessible and our neighbors supported. Give what you can. Share their mission. Invite a friend to join you. Because giving back isn’t just charity, it’s a vote for the kind of community we want to live in.
Let’s end the year in gratitude and start the next in generosity. Every gift – whether with time, talent or treasure – helps preserve the character that makes our community special. By choosing generosity, we’re not just supporting nonprofits; we’re shaping our future.
Jeff Dupont is CEO of Durango Chamber of Commerce.
