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Some answers to FAQs on Herald’s online metered access

Amundson

I’m very much enjoying the give and take that has occurred since we announced Sunday that we are moving our newspaper and website to an all-access model in which subscribers have full access to the news in all formats, and nonsubscribing website readers will be asked to subscribe after seeing a set number of articles.

A number of questions have arisen, and rightly so because readers have yet to see for themselves how the plan will roll out. The launch of the new model will occur Wednesday.

Here are a few clarifications and answers for those still wondering how it will work:

1. Classified advertising, and all advertising for that matter, will remain visible to website visitors whether they subscribe or not.

2. Advertisers will not lose visibility to their ads because website ads, with a few exceptions, are sold on a cost per thousand views basis. So if an advertiser buys 20,000 views, they’ll get 20,000 views. Our Web analytics for durangoherald.com show more than 3 million page views each month, well in excess of newspapers in larger communities.

3. The e-edition, or e-Herald, as we’ve called it, is a page-for-page replica of the newspaper. It is designed for the person who likes the traditional newspaper format but wants accessibility when away from home or does not want delivery of the printed newspaper. The website is not a replica of the printed newspaper. The website, before this change, did not include all the printed content, but it did include content not possible to print – videos for example. Nonsubscribers do not have access to the e-Herald or the new apps for Apple and Android devices. During the next few days, passwords for the e-Herald and for the new paid access to the website will be the same, but they aren’t today.

4. While the news is a commodity that has a cost to produce, we won’t be charging for everything on the website. Rest assured, when there’s a community emergency such as a fast-approaching forest fire or a major snowstorm, we’ll remove the limits and permit full access so people can know the latest information. You may have seen this happen during the Boston Marathon bombing when newspaper websites that traditionally charge made information about the bombing available without charge.

5. We’ll continue to print the paper seven days a week, and we’ll work with customers to provide the best possible package for them.

6. We’ve received a lot of questions about rates, and answers to those questions will become clearer once people can access the new rates online starting Wednesday. But generally speaking, existing subscribers will not see an increase until their subscriptions expire, and then for an annual subscriber living in the city, the rate will be about $2 more per month. Rates for digital-only subscribers will be less than print/digital bundle subscribers because we don’t have to physically deliver a newspaper to the household. There are student and senior discounts available, discounts for customers who permit us to automatically draft their credit cards, and there are short-frequency rates for those who want just a month. There’s even a day pass. We can help customers find the best rate to suit their circumstances if they contact us.

We appreciate the comments you’ve provided on the website or to us directly by email or telephone. Keep them coming. Your thoughts help us build a better newspaper and digital package.

Ken Amundson is general manager of newspaper operations for Ballantine Communications. He has worked in the newspaper industry for 35 years and directed newspaper Web operations since the mid-1990s.



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