If you kept your eyes peeled during Sunday’s big game, you might have caught a bit of Fort Lewis College among the ads for Bud Light and the trailer for “Avengers: Endgame.”

A 4-second ad played during the Super Bowl broadcast on KREZ Albuquerque, with a 30-second ad playing during post-game coverage.

The ad, which originally aired during the X-Games in January, is titled “Sound OFF, FLC!” and is designed to promote general brand awareness of FLC and is anchored by the tagline “Education + Adventure,” said Lindsay Nyquist, the college’s director of marketing and communications.

If you missed the commercial, you’ll have the opportunity to catch it again, as it plays 15 more times on KREZ over the next few weeks, Nyquist said.

Herald Staff