In a time of rapid change and economic uncertainty, one message has remained constant in Southwest Colorado: Resilient communities are built on strong local economies. For more than 15 years, Local First has been championing that vision, reminding residents and visitors that every dollar spent locally has the power to shape the future of La Plata County and the wider Southwest Colorado region.
The impact of localism is far-reaching. Studies consistently show that money spent at locally owned businesses recirculates in the community at a much higher rate than money spent online or at national chains. That means more local jobs paying living wages, healthier main streets and stronger businesses giving to nonprofits. For rural areas like Southwest Colorado, localism also strengthens resilience against outside economic pressures.
Local First puts these principles into action through programs that connect residents and visitors with local businesses, events that celebrate community identity and advocacy that ensures local voices are heard. Initiatives like the Be Local Coupon Book and Noel Night are more than beloved traditions – they’re powerful economic drivers that encourage people to keep their money in the community.
For community members, the invitation is clear: Localism is a collective effort. Whether it’s grabbing a coffee at a neighborhood café, supporting an independent bookstore or working with a local financial adviser, every choice contributes to a stronger, more resilient region.
Supporting vibrant, locally owned, independent businesses also helps maintain the unique character of our communities and fosters local pride of place. After all, if we wanted to live somewhere that looks like everywhere else, we wouldn’t have chosen to live in Southwest Colorado.
Together, these small, everyday choices create big, lasting impacts. Local First is honored to stand alongside our devoted localists – the business owners, nonprofits and community members who make this movement possible. Your commitment is what keeps our region vibrant and resilient. Thank you for choosing to invest in one another and in the place we call home.
As we look ahead, the path is clear: When we stand together and support local, we build not only a stronger economy, but also a stronger future for Southwest Colorado. So, this month, make a pit stop at your favorite coffee shop, pop into that local store you love, call a neighbor who offers a local service or take a minute to leave a Google review for a local business. Every act of support matters – and together, they shape the future we all share.
Ashley Christie is Local First’s membership and communications specialist.
