Author - The Durango Herald

Durango has that special ‘snuggle factor’

It happened again this week. Durango received yet another accolade to add to its ever-expanding list of awards, recognitions and rankings. Sure, we understand being called out as...

DATE: Nov 22, 2016 | CATEGORY: A Take on Tourism

Elections may – or may not – affect tourism

Do national elections affect tourism? As we enter the final days of a very bizarre election year, we were wondering about the before-and-after effects of national elections on tou...

DATE: Nov 1, 2016 | CATEGORY: A Take on Tourism

Marketing helps make Durango a destination

For people unfamiliar with Durango, destination marketing creates an image about a community using tools like the website, advertising, vacation planner, editorial coverage or even Trip Advi...

DATE: Oct 11, 2016 | CATEGORY: A Take on Tourism

Weather, visitors change with the seasons

It happened last week, the weather turned on a dime. It was noticeably cooler and had a feeling of fall in the air. That was our wake-up call and now we anticipate a long Indian summer with ...

DATE: Aug 30, 2016 | CATEGORY: A Take on Tourism

Tourism and others approaching a fork in the road

The accepted model for tourism funding is to pass state or local legislation that creates a low percentage room tax with revenues dedicated to market the community. It works like...

DATE: Aug 9, 2016 | CATEGORY: A Take on Tourism

Recognizing the importance of front-line employees

The difference between a great vacation experience and a disappointing one can often come down to a single person – a front desk agent, a river guide, a store clerk or a waiter. T...

DATE: Jul 19, 2016 | CATEGORY: A Take on Tourism

Who you are is where you were when

Yes, the headline is correct. People are a product of their upbringing and their environment. Where we grew up, when we grew up, how we grew up and the unique experiences we had m...

DATE: Jun 28, 2016 | CATEGORY: A Take on Tourism

Old-fashioned vacations are back

Today, it’s called “Tangible Tourism,” and it is defined as a destination vacation experience that is “authentic and immersive.” More simply, it’s a memorable vacation where you ...

DATE: Jun 7, 2016 | CATEGORY: A Take on Tourism

We’re tracking the wiley website-using tourist

As tourism is the world’s largest industry, the analyzing of tourist behavior and trends is an industry obsession. After all, good intelligence can be a competitive advantage in a highly com...

DATE: May 24, 2016 | CATEGORY: A Take on Tourism

In 2021, hindsight will reveal our foresight

It’s 2021, and we are anticipating the opening of our newly expanded airport terminal. What did we know five years earlier that allowed us to make the tough decisions and keep pace with an e...

DATE: Apr 26, 2016 | CATEGORY: A Take on Tourism

The halo effect of tourism

It is a common myth that tourism marketing promotes only tourism. In a recent study of tourism campaigns in nine states, the research firm of Longwoods International demonstrated...

DATE: Apr 5, 2016 | CATEGORY: A Take on Tourism

The Durango Dozen: Hook, line and sinker

To attract a fish, you need a lure. But to catch a fish, you need a hook. And suffice it to say the lone fisherman has a much better chance of catching his limit when the lake is teaming wit...

DATE: Mar 15, 2016 | CATEGORY: A Take on Tourism