Author - The Durango Herald

You live in the Mountain Biking Capital of the World

Two weeks ago, Durango gained statewide and national attention when the Colorado High School Cycling League’s state championships came to Durango. Our local cycling teams – Durango and Anima...

DATE: Nov 10, 2018 | CATEGORY: The Tourism Effect

Durango offers a ‘real’ Colorado experience

Where do our visitors come from? Why do they come here and how much do they spend? Each year, Visit DURANGO, aka The Durango Area Tourism Office, goes through a lengthy process t...

DATE: Oct 20, 2018 | CATEGORY: The Tourism Effect

Lodgers tax should be used to promote Durango

Tourism is an industry based upon travel and fun, and is an integral part of our economy, both here in Durango and La Plata County, as well as our state and nation. In 2017, the travel indus...

DATE: Sep 29, 2018 | CATEGORY: The Tourism Effect

You can’t put just one brand on Durango

In my last column, I asked readers what Durango is best known for. As is typical of the independent, individual spirit of Durango folks and visitors alike, I received a variety of responses....

DATE: Sep 8, 2018 | CATEGORY: The Tourism Effect

What is Durango best known for?

What is Durango best known for? More specifically, why do prospective visitors choose Durango over other places they might want to visit? These and questions like these drive destination ma...

DATE: Aug 18, 2018 | CATEGORY: The Tourism Effect

Fire didn’t destroy economy nor dampen spirit

Last week, I reported to the Durango City Council on the “State of Tourism” in light of the 416 Fire. Here is a summary of that report: Tourism comprises 25 percent of our economy...

DATE: Jul 28, 2018 | CATEGORY: The Tourism Effect

Durango must maintain balance to lure tourists

In June, my wife (also named June) and I toured Machu Picchu, the mysterious Incan temple built high in the Andes in Peru. Being one of the world’s most popular tourist destinations, I thoug...

DATE: Jul 7, 2018 | CATEGORY: The Tourism Effect

We are not victims of this fire

The glowing, orange-red sun peeked out at me this morning as it rose above the ridge on the east side of the valley across from my house. It reminded me of summer trips my family...

DATE: Jun 16, 2018 | CATEGORY: The Tourism Effect

Durango puts best foot forward at IPW in Denver

I am writing this column from Denver today. As I look down from my 10th-floor hotel room, I see the back of a blue bear peering into the Denver Convention Center. Also known as “I See What Y...

DATE: May 26, 2018 | CATEGORY: The Tourism Effect

Durango has front-row seat at top travel trade show

This month, many of Colorado’s Destination Marketing Organizations, or DMOs, including the Durango Area Tourism Office, are abuzz with preparations for IPW. Produced by the U.S. ...

DATE: May 5, 2018 | CATEGORY: The Tourism Effect

Mesa Verde comes to Durango

“If Mohammed will not go to the mountain, the mountain must go to Mohammed.” This idiom is based on a story about the prophet Mohammed, who was asked to show his power by making Mount Safa c...

DATE: Apr 14, 2018 | CATEGORY: The Tourism Effect

How to connect with potential tourists

Editor’s note: This is Part 2 of a two-part series on tourism marketing strategies.The relative importance of media to the tourism marketing industry has been drastically evolving over t...

DATE: Mar 23, 2018 | CATEGORY: The Tourism Effect