In the debate over ballot measure 1-A, the increase to Durango’s lodgers tax, I have heard a lot of elitism and sentiment that seems to “look down” on our tourism economy and local jobs.
As a small business owner and an employer in our region, I would like to encourage our community to reconsider labeling jobs as “good” or “bad.” Many argue that because some jobs in hospitality and lodging are hourly or start at or near minimum wage that they are undesirable jobs. These jobs are important to our community and many tourism jobs pay quite well.
Yes, economic diversification is important and is a great long-term goal for our community, but that doesn’t mean Durango’s tourism economy can’t also thrive. Tourism is Durango’s most important industry and whether directly or indirectly, it impacts nearly every aspect of the community life that we love.
As the Board Chair for Visit Durango and a small business owner, I support 55% for sustainable tourism marketing. Visit Durango promotes tourism in a responsible way and prioritizes stewardship of the environment. If granted the extra funds, Visit Durango can promote tourism that takes full account of current and future economic, social and environmental impacts while addressing the needs of all stakeholders: visitors, the tourism industry, the environment, and residents. Join me in supporting ballot measure 1-A.
David Moler
Durango
