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Myth-busting Durango’s tourism industry

In the era of fake news and conspiracy theories running amok, Durango’s tourism industry is not immune to myths, rumors and misinformation. The dissenters of the increase to the lodgers tax ...

Visit Durango leadership defines new direction

On June 14, Visit Durango’s 14-member board of directors and staff gathered in the Oak Room at the Strater Hotel for the annual Board Retreat Strategic Planning. It was a full day of strateg...

Visit Durango strengthens community roots

Like wildflowers during the dry season in need of rain, Visit Durango was previously under-resourced and not able to compete effectively with other destinations hoping for a strong economic ...

Who is Durango’s ideal visitor?

As the language of the recently passed ballot measure, 1-A, states, 55% of the new lodgers tax will fund “Sustainable Tourism Marketing.” Stewardship is at the core of Visit Durango’s missi...

What is sustainable tourism marketing?

With the city of Durango election upon us and the lodgers tax increase, 1-A, on the ballot, there are a lot of questions circulating about a critical topic: sustainable tourism. D...

10 little-known lodgers tax facts, figures

You’ve probably heard about the proposed lodgers tax increase. This April, 1-A will be the only question on the ballot besides the vote for new city councilors. If passed, 1-A giv...

Maximize your Durango staycation this February

February is officially “Staycation Month” in La Plata County. With a lower number of visitors in town, affordable rates for staycation activities and plentiful powder, February is...

New strategic tourism plan focuses on economic recovery and sustainability

Visit Durango is starting the new year with a fresh perspective on tourism and a new plan of action. This month, the tourism office has released the 2021-2022 Destination Managem...

Why we should consider ourselves lucky this year

This November marked my one-year anniversary of having moved to Durango. Wow, what a year it’s been. When I had just about settled into my new home ... BAM! COVID-19 cascaded over...

Why 2020 is the year to shop local this holiday season

The easiest way to give back this season, and help the Durango area through this difficult year, is to shop local. As our research shows, 62% of patrons to our shops and retail st...

Tourism’s economic impact sans extra visitors

2020 has not been the best year for tourism. With stay-at-home orders, quarantines and public officials urging citizens to stay-put, tourism numbers have plummeted across the globe. ...

Why join Visit Durango’s Board of Directors?

Visit Durango is currently accepting applications for our Board of Directors from now through October 31, 2020. The Visit Durango Board of Directors is organized by sector to ensu...